Pier Head Shopping Emporium at The Needles Park – A premier visitor attraction at Alum Bay, Isle of Wight provides great entertainment for all the family.
Welcome to The Needles Park – A great value family day out
Pierhead Shopping Emporium
Pier Head Shopping Emporium

You’ll be spoiled for choice with great value gift ideas on display in our gift shop The Pier Head Shopping Emporium. The design of the shopping emporium reflects the image and style of the nineteenth century Alum Bay pier which bought many visitors to Alum Bay by paddle steamer in Victorian times.

Pier Head Shopping Emporium
Pier Head Shopping Emporium


Enjoy the relaxing atmosphere of bygone times as you browse the vast array of quality gifts, souvenirs and memorabilia on offer. It’s an experience in itself. Make sure you also check out our own hand-made sweets and glassware shop. We have souvenir ideas for every taste and to suit every budget so, happy shopping!

Watch out for special offers and discounts throughout the store.